I am an enteprenuer originated from the Russian Federation, studied in high school called Bramar College, Toronto, Canada on business and marketing specialization, got higher eduacation in De Anza College, Cupertino, CA, USA and Universtily of California, Los-Angeles (UCLA) .

I am a digital marketing consultant who heps digital tech companies to scale, by systemizing the process of finding and implementing the highest opportunities for growth on the customer journey based on data. 

I'm personally managed a large digital ad spend on behalf of clients and been able to consistently prove ROI. 

After my existentialism crisis in 2014 left me questioning “Who do I want to become that by the end of my life I would not have any regrets?”, at that time I studied in Canada, and after a few years of learning and trying myself in coding, data-analysis, SMM, copywriting…

I tried a lot of things from building IOS applications to blogging, affiliate marketing, and etc.... I any case, I discovered that I love to connect my passions in tech, data, software with the human side of the equation.

But I was frustrated by outdated sales methods that relied on hype, fear, and scarcity.

I knew that my heroes made an impact and empowered people with their software not by "pushy" sales gimmicks, but by demonstrating immense, practical value to the end-user.

When I moved to Silicon Valley and learn from institutions such as UC Berkeley, Stanford people as Sean Ellis, Andrew Chen, and observing acquisition patterns in successful SaaS companies I created a hybrid of data-driven/trust-building approach to creating chatbots that sell — without sacrificing authenticity or ‘stretching’ the truth.

And here’s what I realized:

With this kind of trust-building approach to sales & digital marketing, you no longer have to rely on sending thousands & thousands of cold emails most of which get no reply or even worse, get negative replies which hurt your brand within your target audience.

Instead, you’ll actually set yourself apart from the crowd.

And once you’ve built the trust in the targeted audience, they can’t help but see you as a company that cares, and "obsessed" (as Amazon will put it) with their needs and desires.

That’s how you earn customers for life.

Longer retention, LTV, higher referral rate, and word-of-mouth give you a strong competitive advantage or a moat (as Warren Buffet would say).

Nowadays, I with a team of data-driven professionals help software companies attract more of their ideal customers, so they could focus more on the product and not worry about their brand's reputation & ROI with data-driven/trust-building strategies.